Finbin renews its brand identity to support growth and internationalization

Finbin is entering a new chapter as part of a broader brand renewal across Lehtovuori Group. The Group is renewing its brand identity to support continued growth and international expansion, bringing Finbin, Lehtovuori and Tejbrant together under a shared brand philosophy. Each company will continue to operate under its own established and well-known brand.

Founded in 1945, Lehtovuori has grown from a Finnish family business into an international provider of urban environment solutions. In international markets, its products are represented under the Finbin brand. Today, Lehtovuori Group employs approximately 150 professionals, and the Group's products are used worldwide. With this growth, it was time for the brand to take the next step: to build a unified and internationally recognizable identity for the Group, making the companies' common direction visible without blurring their individual identities.

Urban Furniture for Generations

As part of the renewal, Lehtovuori Group is introducing a new slogan: Urban Furniture for Generations.

The idea reflects our approach to urban environments: they should be designed not only for the people who use them today, but also with future generations in mind. Street furniture and other urban furniture solutions must stand the test of time – functionally, aesthetically and materially.

For Lehtovuori Group, longevity is also an important part of sustainability. Our products are designed and manufactured using high-quality, durable materials, helping to extend their service life and reduce the need for frequent replacement and unnecessary resource consumption.

This philosophy is deeply rooted in our history. We have been designing and manufacturing street furniture and urban furniture for more than 80 years. Urban Furniture for Generations brings together two ideas at the heart of our work: the urban environments we help create and the generations they are built to serve.

Design unites products and brand

Design has been a key competitive factor and a cornerstone of product development for us for decades. Good design means not only a recognizable appearance but also functionality, durability, and the ability to fit into various urban environments.

The new brand identity will make the deliberate design thinking that has long characterized the products even more visible in the brand and communication – from the logo and colors to typography and other visual elements.

New emblem combines history and future

At the centre of Lehtovuori Group’s renewed visual identity is a new emblem that connects the Group’s history with its future:

"The new emblem brings together our heritage, our identity and our ambitions for the future. Its design reflects our long history while creating a strong and distinctive symbol for the next chapter of our international growth. The detached element also represents modularity – a principle reflected in many of our products – while its size, precisely 1/45 of the full emblem, is a subtle reference to Lehtovuori’s founding year, 1945."

The rest of the visual identity is built around the logos and brings the same elements into the whole: over 80 years of heritage, design expertise, and future growth targets.

Strong brands. One shared direction.

The renewal does not mean merging Finbin, Lehtovuori and Tejbrant into a single brand. Each company will continue to build on its own identity, expertise and market position. What becomes stronger in the background is Lehtovuori Group – providing a clearer common identity for the companies and making the Group more recognisable internationally.

The renewed identity expresses what connects us: design, sustainable and long-lasting street furniture solutions, and a shared ambition to create better urban environments. The new identity will be introduced gradually across Lehtovuori Group and its companies, from communications and digital channels to customer touchpoints around the world.

Urban Furniture for Generations.

Sustainable and thoughtfully designed urban environments and street furniture for today's needs – and for future generations.